PPC (Pay-Per-Click) advertising is incredibly valuable for small and mid-sized businesses (SMBs), especially when paired with a solid SEO strategy. Here’s why PPC is also important for SMBs: Highly Targeted Advertising With PPC, you can target your audience precisely based on their search intent, location, age, interests, and more. For SMBs, this targeting can be […]
SEO (Search Engine Optimization) is incredibly important for small and mid-sized businesses (SMBs) for several reasons. One of them is Increased Visibility and Traffic. Search engines like Google and MS Bing where most consumers begin their search for products or services. By improving your SEO, your business can appear in search results when potential customers
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Leaders agree that technology and data are critical to business success, and to sales and marketing alignment; however, their roles are varied. Here are some areas where data and technology are front and centre: Leaders agreed unanimously that technology infrastructure needs to be integrated across functions to unlock full business potential. While many leaders we
Technology enables insights and alignment that drive growth Read More »
