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PPC (Pay-Per-Click) advertising is incredibly valuable for small and mid-sized businesses (SMBs), especially when paired with a solid SEO strategy. Here’s why PPC is also important for SMBs: Highly Targeted Advertising With PPC, you can target your audience precisely based on their search intent, location, age, interests, and more. For SMBs, this targeting can be […]

Leaders agree that technology and data are critical to business success, and to sales and marketing alignment; however, their roles are varied. Here are some areas where data and technology are front and centre: Leaders agreed unanimously that technology infrastructure needs to be integrated across functions to unlock full business potential. While many leaders we